Today sees the launch of a high profile anti-bullying ad campaign headed up by boxer supreme Joe Calzaghe.
Calzaghe, a patron of the charity Beatbullying, which is behind the ads, will today launch the campaign by describing how he suffered two years of bullying that turned him from a “happy, outgoing kid who enjoyed school and schoolwork into an introverted wreck, detached from [my] studies and scared of [my] own shadow during school hours”.
The Guardian reports
The national ad campaign, created by ad agency M&C Saatchi, features three print ads that feature silhouettes of young people that appear to have committed suicide by taunts from bullies. In one ad a boy is seen having hung himself on a rope made out of abusive words; the second ad uses a stream of taunts to show a slit wrist; the third ad shows a young person succumbing to a drug overdose.
A major aim of the ad campaign is to get victims and bullies alike to visit a website, www.cybermentors.org.uk, to get help and see the impact of their actions.
The ads will run on more than 1,000 billboards and bus stops across the UK and will be supported by a digital ad campaign.